On Monday I was part of capturing five inspirational families for a very exciting project for the award-winning fashion label Scamp and Dude and the charity Young Lives vs Cancer.
The company have pledged to support the UK’s leading children’s charity, Young Lives vs Cancer (formerly CLIC Sargent).
Launching this Friday 16th July, the British purpose-led brand has designed a new range of pyjamas for adults and kids with donations going directly to Young Lives vs Cancer.
The ‘Smiley PJs’ are infused with kindness and superpowers - helping children, young people and their families find the strength to face whatever cancer throws at them.
Available at www.scampanddude.com in Blue with Neon Pink and Pink with Neon Pink, the unisex pyjamas will feature the brand’s famous ‘Superpower Button’,designed to give children and adults a boost of superpowers and comfort when they need it the most.
Scamp & Dude will donate £10 from every sale of Adults Pyjamas, and £5 for Kids Pyjamas.
In addition to raising valuable funds for the charity, for every Scamp & Dude Superhero Sleep Buddy (a comforter designed to help children with separation anxiety) and Supercharged Water Bottle sold, Scamp & Dude will donate another to Young Lives vs Cancer to include within each Comfort Bag given to families when children are diagnosed with cancer.
The Superhero Sleep Buddy was the first product Jo Tutchener-Sharp created and still remains at the heart of Scamp & Dude today. The special comforter has its very own Superpower Button and a cape with a pocket to hold a photograph of whomever the child wants to hold close. The cape also has Scamp & Dude’s ‘a Superhero has my back’ slogan to remind the child that there is someone always looking over them, keeping them safe
Young Lives vs Cancer is a charity close to Jo’s heart. In October 2015, the former PR director suffered a life-threatening brain haemorrhage. She had to leave her two young sons for a lengthy stay in hospital to undergo brain surgery. It was this brush with death and missing her children, that made Jo determined to give back and live a life full of purpose. This inspired the creation of Scamp & Dude - a brand that helps people feel more secure when apart from their loved ones.
“Young Lives vs Cancer helps children, young people and their families face the fear of cancer. Fear of treatment, of families being torn apart and overwhelming money worries.”
All photography by Scarlet Page